Born in the crime-infested Harlem neighborhood, Rocky found himself getting caught up in clan-destine street activities. He saw his father go to jail at 12 for dealing. The next year, his older brother was murdered near his apartment in Harlem. Rocky spent a good chunk of his childhood camping out in shelters. Born in the crime-infested Harlem neighborhood, Rocky found himself getting caught up in clan-destine street activities. He saw his father go to jail at 12 for dealing.
He started rapping at 8-years-old, inspired by the likes of The Diplomats, Mobb Deep, Wu-Tang Clan, Run DMC and Bone Thugs-n-Harmony. One of the qualities that sets Rocky apart from his peers is that he assembled a crew of creative minds long before his major deal. That seemingly minor step increased his brand's desirability at the bidding table;
Sony saw a self-sustained machine with cost-saving possibilities. Rocky assembled the A$AP Mob in 2007. It includes rappers, producers, and video directors. Born in the crime-infested Harlem neighborhood, Rocky found himself getting caught up in clan-destine street activities. He saw his father go to jail at 12 for dealing.
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